Head of Music, Sub-Saharan Africa, YouTube
Addy Awofisayo is the Head of Music for Sub-Saharan Africa at YouTube and YouTube Music since September 2021. Prior to her appointment, Addy was YouTube’s Content Partnerships Manager for Sub-Saharan Africa, where she worked with creators, artists, and media companies on the continent to improve their YouTube growth strategies. She was instrumental in the launch of YouTube Music/Premium in Nigeria, as well as the hugely popular Africa Day Concert, which was hosted by Idris Elba. She spearheaded initiatives to support the growth of creators in Africa, such as Creator360 Africa, NextUp SSA, and the creator celebration live stream. Prior to joining YouTube, Addy worked at CBS and Microsoft Corporation. She also holds a Masters’ Degree from Harvard University and a Bachelors from the University of Virginia.