Mads LOFVALL

Managing Director, Farm to Market Alliance
Mads Lofvall is a long-serving WFP staff for nearly 30 years. He joined FtMA in October 2022 from WFP’s Information and Knowledge Management Unit (INC), where as Deputy Director, he oversaw the expansion of the Business Innovation Unit.
Mads has a blend of management and technical experience, including change management, rural development with smallholder farmers with notable years in Eastern and Southern Africa.