Neville Matjie is the Chief Executive Officer (CEO) of Brand South Africa, the official marketing agency of South Africa, with
a mandate to build the country’s brand reputation, in order to improve its global competitiveness.
Prior to that he was Acting CEO of Freeport Saldanha Industrial Development Zone seconded from the IDC. Prior to that he
served as the Special Advisor to the former Premier of KwaZulu-Natal, Hon Dube Ncube, with a focus on economic, trade and
investment affairs.
He also served as the CEO of the official Trade and Investment Agency for the KwaZulu-Natal province. Where he championed
a number of economic development initiatives including the establishment and launch of the One Stop Shop.
He holds multiple qualifications, with his undergraduate BA Comm from University of North-West. He did a Post Graduate
Diploma in Business Management at the University of KwaZulu-Natal and did a Master of Science degree in Investment
Promotion and Local Economic Development from Edinburgh Napier University, Scotland.
Neville has a strong background in strategy development, international trade, international marketing, deal making and
business development. He has also led a number of high-level trade missions to several countries and facilitating numerous
trade deals. He is passionate about creating jobs and has previously brought in over R400 billion of investments into the
KwaZulu-Natal economy.
With his role as Chief Executive Officer of Brand South Africa, he is responsible for protecting and marketing the South African
brand. He is committed to revitalising the country’s image, driving stakeholder engagement, and positioning South Africa as
a globally competitive and reputable nation brand.