Yasmina Ndella Bileoma is a recognized leader in public relations and strategic communications, with over 15 years of experience across the corporate, development, and technology sectors in Africa. She currently serves as the Regional Director of Public Relations at Wave Mobile Money, the first unicorn in Francophone Africa, where she leads efforts to amplify brand visibility, engage key stakeholders, and navigate the complexities of the continent’s fast-evolving fintech landscape. Her portfolio includes collaborations with globally recognized organizations such as Motorola, Ecobank, Microsoft, and the European Investment Bank.

Renowned for her sharp storytelling, strategic insight, and deep understanding of African media ecosystems, Yasmina is also a passionate advocate for digital inclusion and women’s leadership. She brings to every role a powerful mix of creativity, influence, and purpose.