Creative industries: how can Africa capitalise on its artistic boom?

Thu 14 Oct
14:00 - 15:15 UTC


In 2020, the cultural and creative industries (CCI) represented 3% of Africa’s GDP (compared to 11% in the US). But the potential for growth is huge with revenue from the CCI climbing by $4.2bn per year. The phenomenal success of the blockbuster Black Panther and the international renown of the author Chimamanda Ngozi Adichie are just two of a host of examples illustrating the surge in genuine African soft power. But the sector needs financing and structure if it is to convert this trend into an opportunity for local growth. How can Africa develop its own business models in order to capitalise on its cultural and creative influence? 

Key points:  

  • Perceived risk, infrastructures: how can we break down barriers and better organise the creative market? 
  • Top of the charts and Nollywood: what can we learn from the case of Nigeria? 
  • How can the CCI have a maximum impact on development and employment strategies? 

What to keep in mind from this webinar?







Who should attend?

This webinar is primarily intended for CEOs, members of executive committees, legal directors and financial directors of large African companies.


Registration is confirmed by the organizer in accordance to your profile and number of participants allowed, so it is very important for you to register.

The webinar will be broadcasted on Zoom. It is a free event and access to Zoom does not require any additional fee.

Before we start, make sure your computer is set up for the optimal experience:

- A computer or any mobile device with an internet connection
- Speakers/headphones
- Close all other programs and applications on your computer
- If you lose video or audio, please refresh your browser
- For optimal viewing experience we suggest you use Chrome

Only people who have been accepted to the event will receive a unique URL link via their email addresses used in the registration form to connect to the webinar before the event starts. Active engagement will be very welcome before and during the event.

If you have any questions, please email